Introducing our latest muse, blogger, presenter and artist Chidera Eggerue aka The Slumflower! oozes personality and originality in everything she does. Be it her quirky style snaps showcasing her forward thinking creativity, or her insightful tweets about everyday life. Her name, inspired by Street Etiquette's 'Slumflower' project, centered around the idea of a rose growing from concrete. Relates to her beginnings growing up in Peckham, South East London an Afro-Caribbean neighborhood currently facing gentrification. The Slumflower exudes the vibrancy of her hometown; wherever she goes, she definitely grows. Pioneering self-love and self-care through her twitter commentary and blog posts, she also nurtures her surroundings through her growth, creating events like the #BlockhimParty, encouraging self-appreciation. She is the definition of a Girl Boss, creative, confident and always FLY. We teamed up with her as she showcased her favorite lashes from our collection! #DemureLashesXTheSlumflower 

Shop the look:



Shop the look:


Want more inspiration from TheSlumflower? Be sure to follow her on Twitter

@theslumflower and Instagram @theslumflower